Today is a special day for the “Fachkraft im Fokus” state initiative: We’ve started applying the wrap to our new company vehicle. With the slogan “We’re just a click away,” we’re now making it even easier to access our services.
The vehicle designs were created by our in-house public relations team and supervised on-site by our certified designer. She ensures that the digital concepts achieve the best visual impact.
The first step was to wrap our “prototype”—the first of a total of 14 vehicles that will be featured with the current advertising campaign.
Step by step, all vehicles are now being wrapped to maximize the visibility of the state initiative, especially in rural areas, and to successfully support our project goals.
