Robert Dreyer erhält das Landessiegel von Regionalberater Julius Hentschel
In times of skilled labor shortages, more and more companies are relying on a strong corporate culture to find and retain qualified employees. A carpentry workshop in Wulferstedt shows how it's done: with the state seal "The employee-oriented company – I feel at home here," the Dreyer carpentry workshop has not only received official recognition for its quality as an employer, but has also laid the foundation for securing its future.
Robert Dreyer, managing director of the carpentry workshop, is convinced: "Satisfied employees are a company's most valuable resource. I want to build something together with them." That's why Dreyer decided to take part in the Wertenetz© survey: "It was the perfect opportunity to have our corporate culture professionally assessed and evaluated."
A professional tool for measurable success
The decision to participate in the Wertenetz© survey was an easy one for Dreyer: "I am a fan of making everything measurable, and the satisfaction of my employees is no exception. The seal and the support provided by Fachkraft im Fokus give us the opportunity to analyze our strengths and weaknesses in detail and work on them." The survey not only showed the carpentry shop where it already excels as an employer, but also where there is still room for improvement.
Dreyer talks about a key point that became apparent through the survey: the support provided to trainees. "We have many young people in the company, and there was tension—the survey confirmed this. We took action and appointed an employee as a mentor for our trainees. This ensures that the young people have a permanent contact person who supports them not only professionally but also personally."
The seal: a visible sign of good work
By being awarded the state seal, the Dreyer carpentry workshop was not only able to grow internally, but also to signal to the outside world that it is an attractive employer. "For us, the seal is a sign that we are on the right track. It builds trust among applicants and shows our current employees that we take their needs seriously," explains Dreyer.
But the seal is not just a prestige object. It obliges companies to continuously work on themselves. "It's not just about getting the seal and then resting on our laurels. We now have a good foundation on which to build. The goal is to become even better in the future," says Dreyer.
Skilled workers in focus: Strong partners for companies
With the support of Fachkraft im Fokus, the Dreyer carpentry workshop was able to experience the entire process of the employee survey and seal award in a professional manner. "The collaboration was relaxed and extremely professional. I felt well taken care of at all times," Dreyer praised. He clearly sees the advantages of the initiative: "Normally, you think that if something is free, it's no good. But here, the state of Saxony-Anhalt is offering a valuable service to companies free of charge, which brings us real added value."
With this example, the Dreyer carpentry workshop shows how companies can increase their attractiveness as employers and prevail in the competition for skilled workers through a strong corporate culture. For Robert Dreyer, one thing is clear: "If you want to attract skilled workers, you have to start with yourself. Satisfied employees are the key."
Robert Dreyer was accompanied throughout the entire process by Julius Hentschel, consultant for the state initiative Fachkraft im Fokus (Focus on Skilled Workers). Hentschel helped him to evaluate the results of the employee survey in a targeted manner and develop concrete measures to improve the corporate culture. Dreyer emphasizes that the collaboration was "professional and relaxed" and brought real added value to his company.
The Dreyer carpentry workshop has taken the first step. With the state seal and the support of Fachkraft im Fokus, it shows how good work and an employee-oriented corporate culture make all the difference. Would you also like to take the next step? Contact us and become part of a network that secures the future of your company.
