Robert Dreyer erhält das Landessiegel von Regionalberater Julius Hentschel
In times of a skilled labor shortage, more and more companies are relying on a strong corporate culture to attract and retain qualified employees. A carpentry shop in Wulferstedt shows how it’s done: By earning the state seal of approval “The Employee-Oriented Company—I Feel at Home Here,” Dreyer Carpentry has not only received official recognition of its quality as an employer but has also laid the groundwork to prepare for the future.
Robert Dreyer, the carpentry shop’s managing director, is convinced: “Satisfied employees are a company’s most valuable resource. I want to build something together with them.” That’s why Dreyer decided to participate in the Wertenetz© survey: “It was the perfect opportunity to have our corporate culture professionally assessed and evaluated.”
A Professional Tool for Measurable Success
The decision to participate in the Wertenetz© survey was an easy one for Dreyer: “I’m a big believer in making everything measurable, and my employees’ satisfaction is no exception. The seal of approval and the support from Fachkraft im Fokus give us the opportunity to analyze our strengths and weaknesses in great detail and work on them.” The survey not only showed the carpentry shop where it already excels as an employer but also where there is still room for improvement.
Dreyer highlights a key issue that the survey brought to light: the support provided to apprentices. “We have many young people in the company, and there were tensions—the survey confirmed that. We took action as a result and assigned an employee to serve as a mentor for our apprentices. This ensures that the young people have a dedicated point of contact who supports them not only professionally but also personally.”
The Seal: A Visible Sign of Good Work
By receiving the state seal of approval, the Dreyer Carpentry Shop was able not only to grow internally but also to signal to the outside world that it is an attractive employer. “For us, the seal is a sign that we’re on the right track. It builds trust among job applicants and shows our current employees that we take their needs seriously,” explains Dreyer.
But the seal isn’t just a status symbol. It commits companies to continuously improving themselves. “It’s not just about getting the seal and then resting on our laurels. We now have a solid foundation on which we want to build. The goal is to become even better in the future,” says Dreyer.
Focus on Skilled Workers: Strong Partners for Businesses
Thanks to the support from “Fachkraft im Fokus,” the Dreyer Carpentry Shop was able to navigate the entire process of the employee survey and certification with professional guidance. “The collaboration was relaxed and extremely professional. I always felt well taken care of,” praised Dreyer. He clearly sees the benefits of the initiative: “Normally, people think that if something doesn’t cost anything, it’s not worth anything. But here, the state of Saxony-Anhalt is offering a valuable service to companies free of charge that brings us real added value.”
With this example, the Dreyer Carpentry Shop demonstrates how companies can succeed in increasing their attractiveness as employers through a strong corporate culture and gain an edge in the competition for skilled workers. For Robert Dreyer, one thing is clear: “If you want to attract skilled workers, you have to start with yourself. Satisfied employees are the key.”
Robert Dreyer was supported throughout the entire process by Julius Hentschel, a consultant with the state initiative “Fachkraft im Fokus.” Hentschel helped him analyze the results of the employee survey in a targeted manner and develop concrete measures to improve the company culture. Dreyer emphasizes that the collaboration was “professional and relaxed” and brought real added value to his company.
Dreyer Carpentry has taken the first step. With the state seal of approval and the support of “Fachkraft im Fokus,” it demonstrates how good work and an employee-oriented corporate culture make all the difference. Would you like to take the next step, too? Contact us and become part of a network that secures the future of your company.
