Robert Dreyer erhält das Landessiegel von Regionalberater Julius Hentschel
In times of a skilled labor shortage, more and more companies are relying on a strong corporate culture to attract and retain qualified employees. A carpentry shop in Wulferstedt shows how it’s done: By earning the state seal of approval “The Employee-Oriented Company – I Feel at Home Here,” Dreyer Carpentry has not only received official recognition of its quality as an employer but has also laid the groundwork to prepare for the future.
Robert Dreyer, the workshop’s managing director, is convinced: “Satisfied employees are a company’s most valuable resource. I want to build something together with them.” That’s why Dreyer decided to participate in the Wertenetz© survey: “It was the perfect opportunity to have our corporate culture professionally assessed and evaluated.”
A professional tool for measurable success
The decision to participate in the Wertenetz© survey was an easy one for Dreyer: “I’m a firm believer in making everything measurable, and my employees’ satisfaction is no exception. The seal of approval and the support from the experts at Fokus give us the opportunity to analyze our strengths and weaknesses in detail and work on them.” The survey showed the carpentry shop not only where it already excels as an employer, but also where there is still room for improvement.
Dreyer highlights a key issue that the survey brought to light: the support provided to apprentices. “We have many young people in the company, and there were tensions—the survey confirmed that. We took action in response and assigned an employee to serve as a mentor for our apprentices. This ensures that the young people have a dedicated contact person who supports them not only professionally but also personally.”
The Seal: A Visible Sign of Good Work
By receiving the state seal, the Dreyer Carpentry Shop was able not only to grow internally but also to signal to the outside world that it is an attractive employer. “For us, the seal is a sign that we’re on the right track. It builds trust among applicants and shows our current employees that we take their needs seriously,” explains Dreyer.
But the seal is not just a status symbol. It commits companies to continuously improving themselves. “It’s not just about getting the seal and then resting on our laurels. We now have a solid foundation on which we want to build. The goal is to become even better in the future,” says Dreyer.
Focus on Skilled Workers: Strong Partners for Companies
With the support of Fachkraft im Fokus, the Dreyer Carpentry Shop was able to navigate the entire process of the employee survey and certification with professional guidance. “The collaboration was relaxed and extremely professional. I always felt well taken care of,” Dreyer praises. He clearly sees the benefits of the initiative: “Normally, people think that if something costs nothing, it’s not worth anything. But here, the state of Saxony-Anhalt is offering a valuable service to companies free of charge that brings us real added value.”
With this example, the Dreyer Carpentry Shop demonstrates how companies can increase their attractiveness as employers through a strong corporate culture and succeed in the competition for skilled workers. For Robert Dreyer, it’s clear: “If you want to attract skilled workers, you have to start with yourself. Satisfied employees are the key.”
Robert Dreyer was supported throughout the entire process by Julius Hentschel, a consultant for the state initiative “Fachkraft im Fokus.” Hentschel helped him analyze the results of the employee survey in a targeted manner and develop concrete measures to improve the corporate culture. Dreyer emphasizes that the collaboration was “professional and relaxed” and brought real added value to his company.
Dreyer Carpentry has taken the first step. With the state seal of approval and the support of “Fachkraft im Fokus,” it demonstrates how good work and an employee-oriented corporate culture make all the difference. Would you like to take the next step as well? Contact us and become part of a network that secures the future of your company.
