Bild: Britta Simon © Britta Simon
After living abroad for many years, Britta Simon returned to Germany for family reasons—to the Altmark region. Her goal was to become self-employed, so in 2021 she took part in a pre-startup course run by our network partner IGZ BIC Altmark to ensure she was fully prepared to launch her own business. The spin-off followed shortly afterwards and Ms. Simon positioned herself on the market as a transformation coach, certified coach & mentor for stress management and building personal resilience according to HeartMath.
On the recommendation of another participant from the pre-startup course, Ms. Simon contacted our regional advisor Jana Worreschk. "Especially when someone has just started a business, they are often disoriented at first. So it's good to have someone who knows the region and can offer encouragement and support," says Jana Worreschk. Our colleague gave the founder helpful tips on how to network with new people in her old home town and make important contacts. For example, Ms. Simon took part in the Business Women's Breakfast in Magdeburg and also made profitable contacts with the help of social media.
"It's great that there is a contact point for newcomers that provides guidance on their own careers and offers appropriate solutions and contacts. For me, it was particularly important that Ms. Worreschk steered my professional focus in the right direction and that I was able to expand my network, which was very helpful for starting and growing my business," says Britta Simon.
It quickly became clear that Ms. Simon wanted to specialize primarily in people in nursing professions. On the recommendation of Jana Worreschk, she contacted Christina Heinze, who is the educational director and principal of the Magdeburg Training Center for Healthcare Professions and has already organized several events together with the state initiative Fachkraft im Fokus (Focus on Skilled Workers). Ms. Simon was thus able to expand her network in a targeted manner and draw up concrete programs tailored to the target group in her business plan.
During the course of the consultation, Ms. Worreschk made Ms. Simon aware of the topic of further training and referred her to Heiko Wisny, our regional consultant for companies. The founder is now aiming to undertake further training in marketing with the Saxony-Anhalt WEITERBILDUNG BETRIEB support program in order to market herself and her services in the best possible way.
Do you also need support with your professional plans?
We are just a phone call away.
Jana Worreschk
Regional Advisor for Skilled Workers
Regional Advisory Center Stendal
Mobile: +49 172 7988532
Email: worreschk(at)fachkraft-im-fokus(dot)de
Heiko Wisny
Regional Advisor for Companies
Regional Advisory Center Stendal
Mobile: +49 152 31901712
Email: wisny(at)fachkraft-im-fokus(dot)de
