New paths in the Altmark

A concrete business plan, profitable contacts and the right further training: our regional advisors are here to help

Bild: Britta Simon © Britta Simon

After living abroad for years, Britta Simon returned to Germany - to the Altmark - for family reasons. Her goal was to become self-employed, so in 2021 she took part in a pre-start-up course organised by our network partner IGZ BIC Altmark in order to be optimally prepared for her business start-up. The spin-off followed shortly afterwards and Mrs Simon positioned herself as a transformation coach, cert. Coach & Mentor for stress management and building personal resilience according to HeartMath, on the market.

On the recommendation of another participant from the pre-founder course, Ms Simon contacted our regional consultant Jana Worreschk. "Especially when someone has just founded a company, they are often disorientated at first. It's good to have someone who knows the region and can offer encouragement and support," says Jana Worreschk. Our colleague gave the founder helpful tips on how she can network with new people in her old home and make important contacts. For example, Ms Simon took part in the Business Women's Breakfast in Magdeburg and also made profitable contacts with the help of social media.

"It's great that there's a contact point for newcomers that provides directional advice regarding their own career and offers appropriate solutions and contacts. For me, it was particularly important that Mrs Worreschk steered my professional focus in the right direction and that I was able to expand my network, which was very helpful for my business start-up and its expansion," says Britta Simon.

It quickly became clear that Ms Simon wanted to specialise primarily in people in the care professions. On the recommendation of Jana Worreschk, she contacted Christina Heinze, who is the pedagogical director and head of the Magdeburg Training Centre for Healthcare Professions and has already organised several events together with the state initiative Fachkraft im Fokus. Ms Simon was thus able to expand her network in a targeted manner and draw up specific programmes adapted to the target group in her business plan.

In the further course of the consultation, Ms Worreschk sensitised Ms Simon to the topic of further training and referred her to Heiko Wisny, our regional consultant for companies. The founder is now aiming for further training in marketing with the Saxony-Anhalt WEITERBILDUNG BETRIEB funding programme in order to market herself and her services in the best possible way.

Do you also need support with your professional endeavours?

We are just a phone call away.

Jana Worreschk
Regional counsellor for skilled workers
Regional Advice Centre Stendal
Mobile phone: +49 172 7988532
E-mail: worreschk(at)fachkraft-im-fokus(dot)de

Heiko Wisny
Regional counsellor for companies
Regional Advice Centre Stendal
Mobile phone: +49 152 31901712
E-mail: wisny(at)fachkraft-im-fokus(dot)de

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